Ten useful tips on optimizing your website design for search engines.
1. Search Engines
WeWeaveWebs can design and optimize your website to be search-engine friendly and then submit it to various search engines and directories.
In addition to major search engines such as Google, Yahoo and MSN, it's worth submitting your website to lesser known web directories. If your website is listed in as many places as possible, it can boost your rankings in major search engines as well.
2. Affiliate Program
Set up an affiliate program where you pay people a percentage of each sale for referring customers to you.
Spread the word about your affiliate program by submitting it to affiliate program directories and contacting the owners of related websites.
3. Link Exchanges
Create a links page that will contain the links to other non-competing websites in the same industry.
Contact the owners of other websites with your proposal to exchange links. You will add their link to your links page, and they will link to your website in return.
4. Post In Forums
Visit the online discussion forums where people in your target market like to gather. Post useful responses to people's questions and include a link to your website at the end of your post next to your name.
5. Comment On Blogs
Visit other people's blogs on the topic related to your website. Most blogs allow you to add comments about the issues being discussed.
Add insightful comments about the blog topics and leave your website link. Your comment and your link will permanently remain on the blog website.
6. E-Mail Signatures
Create an e-mail "signature" - your name, your website address and a short tagline describing the main benefits of your site. Set your e-mail program to automatically add your signature to every e-mail that you send.
7. Traffic Exchanges
There are many types of traffic exchanges but the idea is the same - you team up with other webmasters, and they send you traffic in exchange for you sending them traffic. Search the web for "traffic exchange" to find those services.
8. Pass-Around Strategy
Create something of value that people will pass around. It can be a report with useful information that you allow people to give away. It can also be some kind of cool and unusual web page that people will want to e-mail to all their friends.
Of course, the pass-around item will include your advertisement and your link, spreading the word about your website.
9. Writing Articles
Write articles on the topic related to your website and include keywords and links throughout the article.
10. Reason to come back
Include something on your website that will give people a reason to come back or even add your url to their favourites. This could be:
- A Crossword puzzle, Sudoku puzzle or game
- An article, fact, quote or phrase that is updated regularly.
- Regular discount or deal offers that can only be obtained from the website
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